Monday, August 13, 2018

The Gray Network

I was listening to one of my podcasts, Tea Time with Katie & Chelsea, today where the hosts were talking about how they have recommendations from friends about TV shows to watch.  However, there are some that they know they will never watch. As they discussed the various shows that friends had recommended to them and why they wouldn't be watching them, I was surprised by a reference to age. One of the hosts doesn't like sitcoms very much and doesn't like shows on CBS which she referred to as "The Gray Network".

I know that network TV isn't very popular with millenials to begin with.  However, I was really surprised to hear that CBS has a reputation that it appeals to the senior demographic!  Don't get me wrong.  I wasn't offended.  In fact, I don't think I watch any shows from that network either.  I tend to like ABC for most of my network shows with a couple from NBC and FOX.  But this comment made me question: Is CBS really geared toward older watchers?

I started wondering why seniors would be attracted to CBS so I decided to look at their lineup.  I was struck by the fact that the majority of shows are sitcoms or police procedurals.  This seems like what I liked to watch when I was much younger.  Sitcoms reigned supreme at that time, but they don't hold my interest anymore.  I can see why CBS doens't appeal to me.  I like the dramas that keep me guessing on ABC and the high production TV found on HBO and STARZ.  Why did I never realize that I have moved on from "The Gray Network"?

I believe that there should be a wide variety of TV offerings and that people should choose whatever they find interesting and enjoyable.  While I really don't know if the demographics for CBS skew toward seniors, I just know that it's not for me.  I find it interesting that CBS has the reputation that it does.  I'm starting to wonder if there is any correlation between how technological viewers are and the choices they make when watching TV.  It would be a fascinating study!

For now, I'm finding that the TV selections have dried up for the summer.  I am looking forward to new and returning shows in the Fall and will be analyzing target demographics for networks more than I ever have before.  I just hope we all find something fun or interesting to watch.  I'm also interested to hear what you think about the idea that networks have an appeal for a certain age group. If this is true, are we seeing differences in marketing and advertising?   As always, it's fun to be more aware of these issues as we enter the Fall season of TV.

Have you found your Tech Joy today?


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